Salem cigarettes have been the menthol cigarette of choice for many discerning smokers since their introduction in 1956. Salem cigarettes, manufactured by the R.J. Reynolds Tobacco Company, were the first menthol cigarettes to have a filter attached to them. This was a bold step for menthol cigarettes at the time that Salem cigarettes were introduced, since filtered cigarettes weren’t the dominant product on the market until the 60s, when they began to massively outsell unfiltered cigarettes. Salem cigarettes are one of the most famous brands of menthol cigarettes.
If you’ve smoked menthol cigarettes before, you know that menthol cigarettes give you a uniquely cool flavor. Your favorite Salem cigarettes give your throat a refreshing burst of cooling sensations that makes them go down easy. You might recognize a similar sensation from nose and throat medicines, particularly cough drops. What is this substance that has so many diverse uses?
Menthol is compound which can be artificially manufactured or extracted from mint oils. Due to its potential as a local anesthetic, it is often used for nose and throat medicines. It is also used as a topical analgesic, as well as a variety of oral hygiene products such as toothpaste and mouthwash. Menthol was first used as a cigarette ingredient in 1925. In cigarettes, menthol gives a cool sensation and a mint flavor to both soothe the throat and increase the taste. The Spud brand menthol cigarette was the first, created by Lloyd “Spud” Hughes. Soon after, due to the success of Spud’s menthol cigarettes, a number of others followed.
Foremost among these was Salem cigarettes, the cool and refreshing alternative to even other menthol cigarettes. Before Salem cigarettes, menthols only numbered about 3% of the cigarette market. After R.J. Reynolds released Salem cigarettes onto the market, they quickly grabbed almost half of the menthol sales on the market within just nine months. Previously, menthol cigarettes had been considered a specialty item. After the release of Salem cigarettes, customers realized they could smoke menthols as their primary cigarettes. For the first time, menthols had gone mainstream. Among the reasons for the success of Salem cigarettes were its bold flavor and its filter.
Salem cigarettes revolutionized the market for menthol cigarettes and made them a viable choice for smokers who want a clean, refreshing flavor to their cigarettes. Within the first nine months that Salem cigarettes appeared on the market, menthols went from being a novelty to the favorite cigarette of many Americans, and soon many others worldwide. So the next time you enjoy the cool, refreshing flavor of Salem cigarettes, remember: this is the cigarette that changed smoking worldwide.
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