These are difficult days, and many businesses are fighting just to survive. In times like these, you can’t afford to miss out on a single advertising opportunity.
Sometimes the best forms of advertisement are the simplest. Many companies that have devoted a great deal of time and money to fancy advertising campaigns and online marketing are startled to find that small things like the personalized pens and notepads they give to customers and pass out at trade fairs generate more business than more complicated efforts.
Since little things like personalized notepads and pens can be such an important aspect of your marketing, you can’t afford to skip them. There are printing services in Denver that will help you create products to improve your company’s visibility by printing your logo on items that promote your small business. But before you can take advantage of printing services in Denver, you need to make sure you have a great company logo.
There are lots of printing services in Denver that will help you tweak the design for your logo, but you should have a pretty good idea about what you want it to look like before you approach them about the possibility of getting pens, post-it notes, and t-shirts printed.
When you’re researching printing services in Denver, you’ll find that four-color printing is a great option. The “four-color” in “four-color printing” refers to the four color plates—cyan, magenta, yellow, and black (CMYK)—used in offset printing presses and most digital presses. By designing a logo that only uses four colors, you’ll be able to take advantage of four-color printing and not have to spend a fortune adding additional colors.
When people who are familiar with your company look at your logo, they should immediately recognize it as yours. It’ll be easier to achieve this if you make sure that you’re using a logo that doesn’t bear a strong resemblance to other logos. The logo that you have on your marketing products should be original and simple but distinctive.
Also, the logo you choose should relate clearly to your company. For example, there’s very little point in having a logo featuring a cute kitten if your company hauls logs from the woods to pulp mills. The logo that you choose has to be suitable for the business you’re running.
When you’ve narrowed your logo choices down to just a few, you can have a couple of mockups printed. Simply seeing how the logo looks when it’s printed on some stationery or a pen can be a huge help when it comes to narrowing down your options. You might find that just because a logo looks great on a computer screen, it doesn’t always look as appealing in other situations.
Before you take advantage of Denver’s best printing services, make sure you’ve created the best possible logo for your business. When you’re searching for a great printing solution, Denver-based Print Pointe is one of the best options available to you.