Search engine optimization is the process of optimizing a website, and other digital assets, for the search engines. SEO continues to evolve because the rules set by search engines change to prevent gaming. Professionals, like those at SEO Company Louisville, stay on top of the trends so that their clients continue to see a desired return on their investment.
Here are three factors that are taken into consideration when executing successful SEO.
Current Status
Professionals in the digital marketing field will review the current SEO status of a website as well as any related digital assets. They take a look at the site’s architecture, ranking and overall makeup. The professionals also take a look at the competition. From there, their findings are prioritized, and the work begins. If a website needs a revamp, it is recommended. If a site’s architecture is up to par, content can be added. User-friendliness is also ensured.
Keywords
The search engines rank websites based on keywords and tags. Their algorithm determines how relevant each keyword and tag claimed by a website is to the user conducting the searches. Those deemed most relevant and true show up at the top of the rankings and pages. A professional meticulously picks the most relevant keywords and tags. When websites are determined to be keyword stuffing, they are pushed down in the rankings, instead. So, there is an art to SEO.
Link and Social Media Campaigns
Once a website’s architecture is sound and the most relevant keywords have been chosen, it is time to get the word out. Link building and social media posts are two tools the professionals utilize to execute successful SEO campaigns.
SEO may seem tedious, but the professionals at SEO Company Louisville can take the task off your hands and deliver results you will appreciate.
