How to Improve Trade Show Exhibit Booths

by | Feb 13, 2013 | Marketing & Advertising

When your business attends a trade show, it is your responsibility to make sure your booth stands out from the trade show exhibit booths of your competitors. Because all these booths start to look alike to those who are attending the show, you need to find ways to attract people to your booth. There are several ways you can do this without spending a lot of extra money out of your budget.


The overall appearance of your booth is extremely important as to whether you can attract more visitors to you. Make sure you arrange your tables and chairs in an inviting manner that doesn’t make it difficult to access your booth. It is also important to keep your booth as organized as possible so it doesn’t end up looking cluttered. This is a poor reflection on your company.


People who attend trade shows will gravitate toward trade show exhibit booths that provide them with the information they need to know. Setting up posters and televisions to play informational videos regarding your company can all be great ways to attract attention and inform those who stop by your booth. You should also be prepared with brochures and other informational documents for potential customers to take with them.


Another important component of a successful trade show booth is to have the proper lighting. Without the proper lighting, people will have difficulty seeing everything you have provided to inform them about your company. While a trade show hall is often lit, those lights don’t always provide you with the sufficient amount of light within your booth. Therefore, it is often up to you to improve upon the amount of light by providing your own lighting sources. Be sure to talk to the event coordinator to find out how many outlets you will be allowed to use so you can maximize your lighting and other electronic features in your booth.

Trade show exhibit booths are important to ensure you spread the message about your business to the greatest number of attendees. Because of this great importance, there are things you need to do to ensure your booth is successful and attracts the right people. Making sure your area is well organized with the informative features visitors expect to find will help you maximize your results. In addition, you need to do whatever it takes to light up the area so everyone can see more clearly.


To learn more about what you can do to make attractive trade show exhibit booths, visit

Latest Articles